An operating partner, not a consultancy.
Plinth is a strategic and operating advisory built on the principle of embedding our experience, not phoning it in. We sit alongside founding teams and work through the hard problems in real time — what to build, who to hire, how to run the company, and how to tell the story to investors and customers alike.
Think of it as bringing on a deeply experienced operator for the stretch of the journey where getting these things right matters most — before the company has fully figured out what it is.
The full stack of company building.
Strategy & Planning
Defining where you're going, what winning looks like, and how to build a plan the whole company can execute against — including the operating rhythm to keep it on track.
People & Performance
Retention starts with structure. We build the foundations that make great people stay and grow — clear levels and titles, fair compensation, honest feedback loops, and the culture that makes the work feel worth doing.
Finance & Fundraising
Building the finance infrastructure — the models, reporting, and analytics frameworks that actually inform decisions — and helping you tell a coherent, compelling story to current and prospective investors.
Go-to-Market & Customer Success
Shaping GTM strategy and building the customer success motion that turns early adopters into long-term advocates.
Earned in the trenches.
Helped build one of the most beloved travel companies in the world.
Across more than a decade and multiple functions, including as a founding member of the insurance team — learning what it takes to build products that earn genuine trust at global scale.
Defining strategy and building the operating foundation from the ground up, all at once.
Guiding the buildout of planning, finance, people ops, GTM, and customer success — the full operating stack of a growing company, in real time.
First principles.
Have fun.
Good work requires genuine enjoyment. We bring curiosity, energy, and a real love of the craft to every engagement — and we've found that the best outcomes tend to happen when everyone in the room actually wants to be there.
Make money.
For the company, for investors, for the team. This is what we're here for, and we measure our contribution directly against it. An advisory that doesn't move the needle isn't doing its job.
Do no harm.
We won't compromise on this. The companies worth building tend to be good for people and planet as well as the P&L — and we believe the best long-term operating decisions reflect that.
Early enough to matter.
The best time to bring in operating depth is before you need it badly. Plinth works with companies that have something real — and are figuring out how to make the most of it.
You have a thesis and early conviction. Plinth helps you build the product and the practices that give you the best shot at proving it out.
You have early signal. Now it's about building the company that can scale what's working — the team, the systems, the story.
You're growing. Plinth helps you add operational rigour without losing the speed and culture that got you here.